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Thursday 26 May 2011

Is 3D TV worth it? Kogan lets customers decide with a new crowdsourcing project

Kogan, UK consumer electronics vendor and retailer, today began a 3D TV crowdsourcing project.

There has been a lot of discussion about the pros and cons of 3D TV. Kogan is the first in the world to let the customer decide.

Based on reactions from the UK public, Kogan will decide whether or not to create a 3D TV in 46" - 55" sizes.

Kogan is the first company to openly and transparently discuss the cost of 3D technology, and the first to offer customers choice when it comes to 3D, rather than forcing the technology on everyone.

For more on this, see Kogan's official statement here: http://www.kogan.co.uk/blog/2011/may/26/do-you-want-kogan-make-3d-tv/.

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